G’Day! Magandang Araw!
I'm Chris Winfield-Blum

Entrepreneur | Strategist | Coach | Mentor | Software Guru | Coffee Lover

What I am all about.

Ethically and empathetically growing my businesses while engaging with and positively influencing current and future leaders in business and community services. I have challenged myself to use my 15+ years of business experience and MBA education to further develop my network and engage with innovative and socially significant leaders and/or organisations in an advisory capacity.

Priding myself on my honest, direct and freely offered feedback and advice to those around me I believe in a "pay it forward" approach to my time with others. For every "coffee" discussion where I listen and provide my thoughts and opinions to others, I learn valuable insights for reflection leading to personal and professional growth. For everybody who I give advice to, I hope that somebody will return the favour.



I am passionate about talking strategy and enjoy spending time with other leaders and entrepreneurs to talk to them about their strategies, strengths and weaknesses, of course over a coffee or three.


I take pride in the leadership I have displayed in my relationships: professional & personal. Identifying, coaching & growing leadership qualities in others inspires me to be a better leader myself.

Software development & agile principles

I have spent the majority of my career working in the software development industry and understand the complexities of delivering a product to market and servicing customers.

Team building & management

The teams I have built are effective, productive & supportive of the business and each other. They are my greatest achievements in the organisations I've engaged with.

Offshoring and BPO

Through my operational roles, I have been tasked with building a number of offshored teams, and the people I met, and the difference I made to their lives inspired Change Fox.

Change management

At the core of what my businesses do and my coffee discussions with other leaders is a desire to inspire and motivate the community around me to change for the better.

Coaching Engagements

There are many benefits to engaging with a business coach or mentor, but I do things slightly differently. Together we analyse your market and organisation and define targets, actions and tasks that need to be successfully executed to reach your professional and business goals and I'm there to assist where you lack knowledge or expertise.

Latest Syndicated Articles & Content

Who should reach out and talk to me?

I look to engage with organisations and people, both informally over coffee and through formal arrangements. This is because I am motivated to challenge and develop myself as well as those around me. If you're facing a professional or organisational challenge and would like a fresh opinion, then we should talk but first read about my coaching engagements here!

The below is a summary of suggested people or organisations who should reach out to say hello, but this list is by no means definitive. If anything on this website is of interest to you, then let me know.

SME Organisations

If you are a SME organisation and are struggling to break through to the next level, there may be opportunity to work together on strategy, mentoring, coaching and leadership development. Applying my own experiences and knowledge to your organisation may be exactly what is needed to work through current limitations and achieve competitive advantage.

BPO Providers

As evidenced by Change Fox, the BPO industry and those who work within is something that I'm particularly passionate about because I've seen first hand the differences it makes to organisations and the staff hired. There are, however, some challenges for BPO Providers and I have insights and value to add to organisations struggling with the challenges of high turnover, market loss or future-proofing their business.

CXO Level Executives & Managers

Executive level accountability and strategic planning is an area often neglected in startups or small to medium-sized business. Are you committing your time and effort to the right tasks? Are you strategic about delegation of lower value tasks to your team members? Are you working in the business or on it? Regular strategy and accountability sessions may be what you need to keep focused and achieve your goals.

Innovative & Socially Significant Startups

I actively seek to align myself with organisations and initiatives that have the potential to positively impact the world for future generations. If you are in early startup mode, desire strategic assistance but lack the funds for a business coach or mentor, don't hesitate to reach out. If you have achieved a measure of success but cannot break through your growth targets I can help there too.

Qualifications, Education & Training

2015 - 2017

Master of Business Administration (MBA)

Australian Institute of Business

Australia, Adelaide

2016 - 2017

Graduate Diploma in Management

Australian Institute of Business

Australia, Adelaide

2015 - 2016

Graduate Certificate in Management

Australian Institute of Business

Australia, Adelaide

2012 - 2013

Diploma of Project Management

Accredited Online Training

Australia, Adelaide

2000 - 2001

Diploma of Information Technology

Salisbury Enterprise Learning Centre

Australia, Adelaide



I have been fortunate to travel extensively for both work and pleasure, living in Australia, Malaysia, USA and now the Philippines. I enjoy visiting new places and meeting new people and believe that experiencing other cultures is important to personal growth while expanding my understanding of people in general and how best to lead them. This is the grounds for my unique ability to connect with people professionally and lead them to achieve amazing things.


Coffee is an important part of my personal and business reflection time and it helps that I really enjoy my coffee time. I have had a shot or two in some of the most amazing places around the world. I like to merge my passion of travel with my passion for coffee. My order for when we enjoy a coffee together.. espresso machiatto!


I am an avid sports fan; playing and watching many sports but especially basketball (Let's go Chicago Bulls & Adelaide 36ers!) and AFL aka Australia Rules Football (Go you Crows!). I particularly enjoy team / ball sports and prefer to be out there participating if I can be.


I am a firm believer that reading is a key aspect of professional growth and also relaxation. I enjoy reading business, leadership and non-fiction books as well as staying up to date on new technologies in hardware and software. If you have any recommendations let me know!

The below are some of my recommendations for you to read too;

  • The Leadership Challenge: One of my favourite leadership books, a great read for people who are looking to take on new leadership/management responsibilities
  • The One Thing: A great read about prioritisation of work and staying focussed on your most important, value add tasks
  • Game of Thrones: If you enjoyed the HBO TV Series, then you will enjoy the books, just don't get too attached to any characters

Want to get in touch or partake in coffee?